Reflections on the Longaberger Buzz: A Turning Point in the Company’s Legacy
On January 9, 2014, the Easton Hilton in Columbus, Ohio, played host to a significant gathering of Longaberger’s National Sales Directors and company leadership. This event, known as the Longaberger Buzz, was a pivotal moment for a company that had, in the previous decade, undergone numerous leadership changes and faced mounting challenges.
The Longaberger Legacy
Founded in 1973 by Dave Longaberger, the company experienced remarkable growth, reaching $1 billion in sales by 2000 and employing over 8,000 people. However, following Dave’s retirement in 1998 and subsequent passing in 1999, the company encountered several hurdles, including economic downturns and shifts in consumer preferences. These challenges led to a decline in sales and a series of leadership changes that affected the company’s stability. WOSU Public Media+2CBS 8+2WKYC+2WKYC+1CBS 8+1
The 2014 Gathering
The Longaberger Buzz at the Easton Hilton was organized to rejuvenate the brand and motivate the sales force. Tami Longaberger, granddaughter of the founder, had been at the helm since her father’s passing, but by this time, the company was struggling to regain its former prominence. The event aimed to address internal challenges, strategize for growth, and reinforce the company’s commitment to its representatives.
Challenges Ahead
Despite the enthusiasm at the Buzz event, the company continued to face significant challenges. In March 2013, controlling shares were sold to CVSL Inc., later renamed JRJR Networks, in an attempt to revitalize the brand.However, by May 2018, Longaberger ceased operations due to financial constraints. Realtor+3collectiblesdatabase.com+3WKYC+3collectiblesdatabase.com+4Snopes+4CBS 8+4
A New Beginning
In 2019, the Longaberger brand was acquired by Xcel Brands, which relaunched it with a focus on its iconic handcrafted baskets and expanded product lines. This transition marked a new chapter, honoring the company’s rich heritage while adapting to contemporary markets. collectiblesdatabase.com
Conclusion
The Longaberger Buzz in 2014 stands as a testament to the resilience and dedication of those who believed in the company’s mission. While the path was fraught with challenges, the legacy of Longaberger’s craftsmanship and community spirit continues to influence the home décor industry today.

Tami Longaberger and National Sales Directors at the Longaberger Buzz photographed January 9, 2014. (© James D. DeCamp | http://www.JamesDeCamp.com | 614-367-6366)

Longaberger Basket Company President Tami Longaberger at the 2014 Longaberger Buzz photographed January 10, 2014. (© James D. DeCamp | http://www.JamesDeCamp.com | 614-367-6366)

Longaberger Basket Company’s Claire Longaberger at the 2014 Longaberger Buzz photographed January 10, 2014. (© James D. DeCamp | http://www.JamesDeCamp.com | 614-367-6366)

Longaberger Basket Company’s Claire Longaberger at the 2014 Longaberger Buzz photographed January 10, 2014. (© James D. DeCamp | http://www.JamesDeCamp.com | 614-367-6366)

Longaberger President Tami Longaberger and her daughter Claire pose for a photo with on of the National Sales Leaders at the 2014 Longaberger Buzz photographed January 10, 2014. (© James D. DeCamp | http://www.JamesDeCamp.com | 614-367-6366)